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Alcohol Sales Policy

Online Alcohol Sales Policy for All Arms PRI Ltd


At All Arms PRI Ltd, we adhere strictly to UK laws governing the sale and distribution of alcohol through our online platform. This policy outlines the regulatory requirements and our compliance measures to ensure responsible selling practices. 


Legal Framework 

The sale of alcohol in the UK is regulated under the Licensing Act 2003, which controls the sale and consumption of alcohol to protect minors and reduce alcohol-related issues. All online alcohol sales are subject to these regulations. 


Licensing Details 

- Personal Alcohol License Holder: Robert Frost 

- Personal License Number: 020332 

- Premises License Number: 00326346 


These licenses authorize All Arms PRI Ltd to sell alcohol legally through our online platform. 


Age Verification

In compliance with UK law, All Arms PRI Ltd implements strict age verification checks to ensure that alcohol is not sold to anyone under the age of 18. The following measures are in place: 

- Age Verification at Checkout: Customers must confirm they are of legal drinking age before completing any purchase involving alcohol. 

- Proof of Age upon Delivery: Valid photographic ID (such as a passport or driver’s license) must be presented by the customer at the time of delivery to confirm age. 


Responsible Selling Practices 

- Staff Training: All staff involved in the selling or handling of alcohol are trained in responsible alcohol sales. 

- Clear Labelling: All alcoholic products listed on our website provide clear information on alcohol content to help customers make informed choices. 

- Customer Education: We provide guidance and information on responsible alcohol consumption on our website. 


Limitations on Purchase Quantities 

To further promote responsible drinking, All Arms PRI Ltd may limit the quantities of alcohol that can be purchased in a single transaction. 


Refusal of Sale 

All Arms PRI Ltd reserves the right to refuse the sale of alcohol if there is any doubt about the customer's age or if the customer appears to be intoxicated or if the purchase is deemed irresponsible. 


Legal Obligations 

- Data Recording: All sales of alcohol are recorded to comply with licensing conditions. 

- Law Enforcement Cooperation: We cooperate fully with law enforcement agencies to prevent the illegal sale of alcohol. 


Complaints and Enquiries

If you have any concerns about our online alcohol sales, or wish to make a complaint, please contact us at: 

- Email: 

- Phone: 01782479355 

- Address: All Arms PRI Ltd, Garners Garden Centre, Cemetery Road, Newcastle under Lyme, Staffordshire, ST56SH 


We take our responsibilities very seriously and are committed to upholding the highest standards of compliance with all applicable laws and regulations regarding the sale of alcohol. Thank you for choosing All Arms PRI Ltd, where we believe in responsible service and customer satisfaction. 

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